Last weekend I went to puppy yoga. Yes, it’s exactly what it sounds like: gentle stretching, tiny paws wandering from mat to mat and a pile of absurdly adorable 8-week-old labs and golden retrievers weaving through poses, collapsing into laps and delivering one dopamine hit after another.
It was joyful, hilarious and weirdly moving. Everyone in the room was smiling like they’d been handed a fluffy prescription for joy.
Since then I keep going back to it.
Rewatching a video of a puppy curled up in someone’s lap. Scrolling through my camera roll just to see those soft, squishy faces. Looping the whole experience in my head when I need a boost.
Because it felt good. And I want to feel it again.
That’s dopamine doing its thing—not just in the moment but in the memory. It’s what pulls you back for another look, another laugh, another hit.
Dopamine fuels the feels. And the feels turn moments into memories.
And it got me thinking—what if more marketing were designed that way?
Not just for the click, but for the feels.
That’s what I’m designing for now.
Not just attention, but connection. The kind of moment that stays with you—because you felt it.
The best experiences linger. Like tiny puppy paws on a yoga mat. Not hype. Just heart.
Because when something feels that good, you carry it with you—long after you roll up your mat.
#ExperientialDesign #DesigningForTheFeels #PuppyYoga
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