A senior-led team that’s all in
We’re a hands-on crew with deep experience and high standards. Before starting Wide Angle, we spent 20+ years at EY leading enterprise creative teams, launching global campaigns, and building sales content that helped close millions in new business.
Now, you work directly with the people doing the work. No layers. No handoffs. Just sharp thinking from start to finish.
When a project needs more muscle, we scale with trusted collaborators—designers, developers, videographers, and production pros. You get the support without the overhead.
Each of us brings something different to the table—strategy, design, storytelling—but we work as one. Meet the team you’ll be collaborating with.
Heather McKinley
Creative Director
Heather is a seasoned creative director with a sharp strategic lens and a passion for human-centered storytelling. With 20+ years of experience leading brand strategy, campaigns, and content development, she helps organizations clarify their message and connect with the audiences that matter. Her work spans mission-driven nonprofits, higher ed institutions, and global enterprises—always with an eye toward impact, clarity, and compelling design.
Strengths: Creative Strategy · Human-Centered Design Thinking· Systems Thinking · Brand Vision · Strategic + Visual Storytelling · Video Direction
Alicia Gates
Design Director
Alicia is an experienced design director known for creating bold, thoughtful brand experiences that connect people to purpose—and to place. With 15+ years of expertise in visual storytelling, she brings brands to life across print, digital, and experiential touchpoints. Her work spans industries and scales, from award-winning campaigns for Entrepreneur Of The Year® to the brand identity behind the ConocoPhillips merger. She brings heart, precision, and a deep commitment to design that reflects mission and meaning.
Strengths: Graphic Design · Brand Identity · Digital + Print Design · Event + Experience Design · Advertising + Marketing
Susanna Baker
Content Director
Susanna is a messaging strategist with 20+ years of experience helping sales and marketing teams sharpen their story, simplify the complex, and inspire action. She specializes in turning dense information into clear, compelling content—whether it’s a high-stakes proposal, a persuasive pitch deck, or a strategic campaign. With deep roots in professional services, Susanna knows how to craft narratives that win work and build trust.
Strengths: Content + Messaging Strategy · Systems Thinking · Business Development Enablement · Content Marketing · Copywriting · Marketing Campaigns
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