Helping a purpose-driven founder build a brand that speaks to business
Larissa Johnson had a powerful mission and an energetic brand but all of her services lived under one website, with no clear separation between corporate workshops and community programs. That one-size-fits-all approach made it harder for business leaders to see how her offerings could fit into their world.
We helped her restructure and refine her brand to resonate with corporate decision-makers without losing the heart of her work. With clearer messaging, a more strategic brand hierarchy, and a polished digital experience, her business now feels as confident and cohesive online as it does in the room.
What we did
We built a more strategic brand experience tailored to her B2B goals. Our work included:
- A refreshed brand identity with aligned visuals, tone, and hierarchy
- A reorganized website structure that clearly separates corporate + community offerings
- Simplified messaging to speak directly to business leaders while retaining mission-driven language
- A custom branded card deck to support workshop engagement and reinforce the brand
The result
- Improved website structure, reduced friction + boosted engagement
- Strengthened brand credibility with a cleaner, more professional identity
- Clarified corporate offerings to better attract B2B clients
- Enabled smoother sales conversations through simplified messaging + branded materials
- Reinforced workshop value with a branded tool that supports retention + referrals
- Positioned the business for long-term growth with a scalable digital presence
